The Impact of Technology on Modern Go-to-Market Strategy Frameworks


Marketing frameworks such as the go-to model are not new to B2B, SaaS, and tech sectors and have been leveraged for their unique approach for quite some time now. In the last couple of years, advancements in digital spaces and newer technologies are driving more innovative approaches to marketing on the whole, but are also impacting go-to marketing in a significant way. Predictable Innovation Strategy understands this better than most, and has developed an actionable framework for businesses of all sizes to leverage for success.

Why are go-to-marketing strategies a top choice?

Businesses and entrepreneurs that develop software, digital tools, and computerized solutions will understand that marketing will need not only a fresh approach to attract attention in competitive spaces, but also to provide potential clients with a strong understanding of services and a product’s potential when implemented into everyday business activities. The more new technologies are brought to market, the more innovative marketing techniques, strategies, and tools need to become in order to fully maximize potential and this is where Predictable Innovation Strategy are stepping into the fray.

Go-to marketing strategies have the unique ability to help businesses provide solutions to consumer bases that typically have very specific and unique pain points. There is a focus on really pinpointing early adopters and tailoring strategies towards those who will support the product and drive engagement first and foremost. Then it moves into defining a wider audience by leveraging insights from the initial phases. Product developers will establish positioning, derive insights, and move through marketing in a concise and centralized manner.

Newer options in the go to market strategy framework niche are beginning to embrace better techniques and are taking a more agile approach to building the right models. Businesses are now leveraging AI and expanding promotions into social networking spaces to meet their needs – and Predictable Innovation Strategy is offering digital assistance with marketing to build initiatives to bridge the gap between software innovations and the realities of selling in modern markets.

A quick look at the top performing go-to-marketing strategy from Predictable Innovation Strategy

  1. Define target market segments
  2. Understand intrinsic buyer motivations
  3. Establish product differentiation
  4. Outline next target audiences
  5. Set positioning and open lines of communication
  6. Design a low-risk product offering
  7. Identify the most relevant partners and alliances for initial marketing efforts
  8. Strategize distribution channels
  9. Determine the customer’s willingness to pay and develop a pricing strategy
  10. Curate launch, tactics, and best practices

How technology is having an impact

Right now, digital solutions are having the strongest impact and these are reshaping landscapes across the board. The good news is that there is a wealth of unrivaled data and unlimited audiences to be reached in whole new ways across the globe, so it is easier in 2023 than ever before to curate a marketing campaign that will surpass expectations with Predictable Innovation Strategy.

Product marketing in particular needs to establish value creation and the exact areas where potential will be significant. With the access to deep market analytics, software and digital tools offered by Predictable Innovation Strategy, developers can better define channel management and pricing, and even foster stronger client relationships for a more streamlined approach to value co-creation. With improved digital services comes agility and augmentation, and this marketing framework is flexible to ensure it performs at a top level with actionable results.











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