ChatGPT and LensaAI can bring positive change in marketing industry, provided the improvisations are on the way
When ChatGPT and LensaAI were introduced within a span of a week, it became quite overwhelming for users to grasp the potential of the two generative AI tools. What makes them so? What makes Lensa AI indispensable in marketing? They are two different tools but have one common quality that came pretty close to human creativity. Generative AI applications have been taking on the marketing world by storm with uncanny abilities to produce creative content. Lensa’s ‘Magic Avatars’ and ChatGPTs professional standard copy for press releases is kind of little more than what users were expecting. Let’s examine the scope of ChatGPT and LensaAI in marketing.
ChatGPT is one of its kind and versatile chatbot released by OpenAI with an uncanny ability to reproduce understanding user/customer versions compared to the earlier versions. And its ability to sustain, recall and reproduce customer queries is incomparable, much better than OpenAI’s earlier model InstructGPT an improvised chatbot performing better compared to GPT-3 standards. The way voice-driven AI has transformed client communication has given rise to the development of many innovative apps. Siri, Alexa, and Google assistant were all the forerunners of the technology. Nevertheless, chatGPT has ushered in, or at least raised the hopes of bringing in dramatic changes in marketing. Thanks to the developers for imbibing ideating features. ChatGPT strikes as the perfect companion for marketers.
Lensa AI, which works with visual content too is proving to be indispensable for the near perfect images it has been generating. It is a photo editing and photo generation tool released by Prisma lab, the company that made the Prisma app well-known for its photo filters. It is an improvisation of the Prisma App, powered by a magical AI tool. It creates unique avatars for a person and not every time is the avatar is same. While generative AI has taken over the creative industry, with AI models released by Mid journey and Stable diffusion, it draws its technology from these models. That implies the text-to-image editor is open-source, ie., it is a commonly available application. It could get to climb to the top of Apple’s App Store charts becoming the most downloaded app in the US on Dec 2nd.
Does it mean the marketing industry has found its lode star? The answer can be a hopeful yes edged on probable no. This is because the tools in question are AI tools and artificial intelligence never behaves the way we expect. Apart, there are questions of how much artificiality can be tolerated in the journey of artistic pursuits. In a very short period after Lensa went viral, there were concerns about how the app’s output is exaggerated versions with hints of racism, sexualization, and body shaming. It poses a direct problem of the relation between recognisability and originality, a factor that carries significant weight in marketing when it comes to creating the most effective concepts. The issues are equally relevant to chatGPT. The application is in its early stages of development and therefore expecting an ideal output will not be of any use. Sometimes it might generate incorrect and unintelligible facts due to a lack of the right source. Further, in certain cases, it may not answer a question in spite of knowing the answer because of the ‘cautious design protocol’! Sometimes it can take the freedom of not answering at all because of the phrasing of the words which might sound out of context. When confused with the questions, instead of asking a further question, it resorts to guessing the question for itself. However, it can reject inappropriate questions, but this is still an evolving skill.