Guests will soon be able to filter their search results by the total cost of the stay before taxes, which will include additional compulsory charges such as cleaning fees. The Verge reports: The appearance of these fees separate from nightly rates has long been criticized for deceptively making accommodations appear more affordable. Airbnb chief executive Brian Chesky shared the announcement on Twitter along with a video demonstrating how the planned “display total price” switch can be enabled to display the total cost of nightly rates and fees, with that price displaying on search results, map, price filter, and individual listing pages.
A full price breakdown of Airbnb’s service fees, discounts, and taxes will also be made available, and the total price of accommodation will be prioritized over nightly rates in the Airbnb search algorithm. “The highest quality homes with the best total prices will rank higher in search results,” says Chesky. “We started as an affordable alternative to hotels, and affordability is especially important today. During this difficult economic time, we need to help our Hosts provide great value to you.” […] The transparent pricing toggle is set to roll out sometime in December, alongside new pricing and discount tools for hosts to allow for more competitive rates. In other Airbnb-related news, the European Commission said Airbnb, along with other short-term home rental companies, will have to share data on the number of people using their platforms under proposed EU rules. “The new proposed rules will help to improve transparency on the identification and activity of short-term accommodation hosts, and on the rules they have to comply with, and will facilitate the registration of hosts,” the Commission said in a statement.
“They will also tackle the current fragmentation in how online platforms share data and, ultimately, help prevent illegal listings. Overall, this will contribute to a more sustainable tourism ecosystem and support its digital transition,” it said.