Predictive Analytics Could Very Well Be the Future of Cybersecurity

by Analytics Insight

April 29, 2022

Let’s try to know here the fast changes in technology will cause a boom in cyberattacks.

There’s been an increase in the lack of transparency in data breach awareness at the organizational level and if it continues, it could lead to a noteworthy impact on individuals. Last year, roughly 281.5 million people were affected by some kind of data breach, so it was a busy year for cybercriminals. Malicious attacks cost significantly more than data breaches resulting from glitches, human error, or negligence. The most significant fine issued so far by the Information Commissioner’s Office was £183 million against British Airways for a data breach that affected more than 400,000 customers. It’s expected that the fast changes in technology will cause a boom in cyberattacks. 

Cybersecurity attacks are a serious threat to all businesses and charities. Their frequency isn’t lessened, and phishing remains the most common breach. Organizations need a strategy to protect themselves, their customers, and their data from growing cybersecurity threats. Threats to data transform with time, but the fundamentals of security remain largely the same. Due to the fact that data breaches can take many forms, it’s necessary to be on guard.  


The GDPR Is a Key Driver for Cybersecurity 

The UK GDPR stipulates that personal data must be processed using appropriate technical and organizational measures. It doesn’t specify a set of cybersecurity measures but expects the organization to take action to manage risk. The GDPR has encouraged and compelled some organizations to engage with cybersecurity for the very first time. The threat of financial penalties and the resulting reputational damage has induced action. A person can sue for a GDPR breach. According to, the amount of data breach compensation under UK laws is significant, but it depends on the nature of the breach and the impact it has had. Not only have organizations increased their prioritization of cybersecurity, but also their spending in this area. 

The GDPR has successfully prompted improvements in cyber risk management in the context of regulation. Curiously, the GDPR hasn’t impacted all organizations evenly. To be more precise, the finance and insurance industry was more likely to have made positive changes so as to boost cybersecurity. The GDPR has had a more significant effect on organizations that provide public services in industries such as arts, entertainment, retail, education, health, and public administration. Additionally, supply-chain organizations were more likely to have made changes in terms of enhancing their cybersecurity capacity and capability as a result of the GDPR.  


Despite Sophisticated Tools and Solutions, Data Breaches Still Happen 

There are no signs that cybersecurity activity will slow down any time soon. Data security experts and compliance professionals rely on legacy methods, which aren’t effective in protecting against modern-day attacks. Take encryption as an example. It can be a safe harbor, but once someone breaks into the network, there’s nothing to be done to stop this access. To operate a network, it’s necessary to decrypt it. Data breaches aren’t caused by a lack of encryption but an attack on integrity. Malware and viruses are essentially integrity attacks. If an organization operates under a zero-trust model, it’s essential to go above and beyond to protect data. 

Cybercrime is more sophisticated than ever before, so we have to move faster. Companies should stop making excuses and ensure basic safety goes up. It’s not a good idea for organizations to aim for 100% security because this will adversely affect user experience. Also, there’s no comprehensive package that makes the perfect security solution. The best way to deal with cybercriminals is to think out of the box. Put simply, organizations need to understand their mindsets and tactics. Companies such as Microsoft and Meta have hired hackers. Regardless of how competent the IT department is, it can’t do everything itself. 


Predictive Analytics Can Catch a Data Breach Before It Happens 

Predictive analytics is gaining momentum in every industry, enabling organizations to streamline the way they do business. This branch of advanced analytics is concerned with the use of data, statistical algorithms, and machine learning to determine future performance. When it comes to data breaches, predictive analytics is making waves. Enterprises with a limited security staff can stay safe from intricate attacks. Predictive analytics tells them where threat actors tried to attack in the past, so it helps to see where they’ll strike next. Good security starts with knowing what attacks are to be feared. 

The conventional approach to fighting cybercrime is collecting data about malware, data breaches, phishing campaigns, and so on. Relevant information is extracted from those signatures. By signatures, it’s meant a one-of-a-kind arrangement of information that can be used to identify a cybercriminal’s attempt to exploit an operating system or an app’s vulnerability. The signatures can be compared against files, network traffic, and emails that flow in and out of the network to detect abnormalities. Everyone has distinct usage habits that technology can learn. Predictive analytics can raise a red flag when a cybercriminal threatens the organization. 

Leveraging predictive analytics means mapping patterns in the IT system and recording the details so that, when something happens, you can immediately investigate. The variety and volume of data involved in data breaches are, more than often, overwhelming. This is precisely why an analytics solution is necessary. Predictive analytics automates much of the workload. Nevertheless, it’s essential to have an expert interpret the findings and patterns. Predictive analytics is a solution to preventing cyber security breaches, but it’s not a magic bullet. Some believe that the correct approach is to rethink the way data is stored in the first place. 


It Might Not Be Possible to Prevent Every Data Breach, But It’s Possible to Minimise the Risk  

Even the most experienced cyber professionals agree that it’s impossible to prevent every data breach. It’s not possible to stop determined attackers from getting into systems, and that’s because they’re too sophisticated. The good news is that minimizing the risk is within reach. The sooner organizational leaders can accept this reality, the better. It’s best to assume that data breaches are unavoidable and set up cyber defenses to minimize damage. Preparing for the inevitable through a checklist can help fight the invisible enemy.

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Analytics Insight

Analytics Insight is an influential platform dedicated to insights, trends, and opinions from the world of data-driven technologies. It monitors developments, recognition, and achievements made by Artificial Intelligence, Big Data and Analytics companies across the globe.

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