Integrating Augmented Reality in the Retail/E-commerce Industry


Augmented reality is one of the most popular technologies used across global industries

What is Augmented Reality?

Augmented Reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sounds, or other sensory stimuli delivery via technology.

 

Augmented Reality in Retail/E-commerce

The future of shopping is predicted to be filled with AR technology. With the advent of e-commerce, retail stores have adopted AR to enhance customers’ shopping experience.

Virtual fitting rooms- Customers can visualise themselves in the chosen pair of clothes in front of a mirror/screen and check the colour, design and fit.

Store Navigation– When a customer is looking for a particular product, augmented reality can make the experience smooth. Store navigation directs the consumer to the desired product area.

Product Customisation– An AR-enabled mobile app can act as a salesperson and provide options relevant to the customer’s need.

 

Intelligent Edge in Business

What is Intelligent Edge?

Intelligent edge refers to the analysis of data and development of solutions at a site where the data is generated. By doing this, intelligent edge reduces latency, costs, and security risks, thus making the associated business more efficient.

 

Intelligent Edge in Business

Business across diverse sectors gathers huge amounts of data that are complex and dynamic to be adopted by companies. Intelligent Edge can be deployed in the business sector to drive operational efficiencies and competitive advantages.

Developing an integrated solution– Partners can develop fully integrated solutions at an end-to-end control over execution and quality of service by leveraging intelligent edge.

Safe alternative– As 5G technology is advancing, it is safe to move computing, storage, and intelligence to the edge as a viable alternative.

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Analytics Insight



Analytics Insight is an influential platform dedicated to insights, trends, and opinions from the world of data-driven technologies. It monitors developments, recognition, and achievements made by Artificial Intelligence, Big Data and Analytics companies across the globe.

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