Review management means keeping track of what people are saying about your business online and responding to their feedback. This includes checking comments on review platforms and social media. It’s crucial to separate overall business reputation management from the specific task of handling reviews. Given that nearly 98% of buyers consider reviews before making a purchase, online sentiments about your business can greatly influence its digital success.
The findings from Google Consumer Surveys reveal that companies facing a single negative online article may lose up to 22% of potential customers, and this percentage can escalate rapidly. For businesses dealing with four or more negative articles, the risk intensifies, potentially leading to a loss of up to 70% of prospective customers.
‘Reputation Check’ is designed by Reputation House, a modern online reputation management expert that specializes in SERM (Search Engine Reputation Management) and ORM (Online Reputation Management) services to drive digital growth. The platform boasts an easy-to-use interface and conducts thorough research across diverse search engine results pages. By aggregating information from various online sources, it ensures a comprehensive examination, leaving no crucial details overlooked. The results are presented in a user-friendly format, offering valuable insights from the research. This platform is poised to be a valuable asset for small and midsize businesses looking to enhance their online reputation.
The ‘Reputation Check’ platform currently offers two types of research – basic and advanced. This inclusive approach provides users with an overall reputation score, insights into search engine results, the frequency of repeated search results, and a semantic analysis of search queries.
In addition to traditional review management, the platform goes further by extracting information from review sites, evaluating both the quantity and tone of mentions, and assessing the perceived authority of each platform. ‘Reputation Check’ gives a comprehensive report of a brand or persona’s current rating on these sites.
The report includes an overall reputation score for quick assessment, conducts semantic analysis to understand online sentiment, and analyzes search engines to quantify brand mentions across various platforms. It encompasses search query analytics, repeat analysis for categorizing results, and resource comparison for effective management. The analysis of review platforms takes into account their impact on purchasing decisions, providing consolidated rating and detailed analytics. Google Maps insights assess business branches, while retrospective assessment examines review volume and quality over time. Content reviews, presented through a tag cloud representation, identify key themes in user reviews. The platform also scans the web for accurate brand contact information, ensuring swift updates.
Dima Raketa, CEO of Reputation House, highlights, ‘Managing reviews isn’t just about keeping an eye on online discussions; it’s about understanding how these sentiments can significantly impact your business’s digital success. Reviews shape perceptions, influence buying choices, and play a crucial role in a brand’s overall reputation. We recognize that online reputation management is a strategic necessity for businesses of all sizes.’
‘Reputation Check’ is a must-have for small and midsize businesses wanting to improve their online reputation and make confident, informed decisions. It is now available to everyone as it undergoes beta testing.