Every company needs to have a business. Potential customers expect it, and they start getting suspicious if they can’t find one for your company. Even if you have one, it still doesn’t mean it’s actually doing any work for you, especially when it’s relatively basic.
You could be in a position where you need to improve your website so it can be more visible. With some work, it can end up bringing in more customers, and you’ll see more success because of it.
That doesn’t mean you’ll know what you have to do to actually see that improvement. Thankfully, it’s far from complicated, and it shouldn’t take you too much time or effort. All it could take is a few specific steps, and you’re good to go.
Why Improve Your Website?
Improving your website takes some time and effort, especially when you’re implementing strategies like search engine optimization (SEO) and conversion rate optimization (CRO). You might wonder why it’s worth all the effort. As it turns out, there are more than a few reasons why you should.
It’s a vital part of your overall marketing strategy, with social media, PPC, and other strategies all directing customers to your website. You’ll develop leads with your site, and you can use it to close the sale and generate revenue.
Then there are the multiple other benefits you’ll see once you improve your website. These include:
- Helping you control your branding and overall reputation
- Letting you differentiate yourself from competitors
- Making your website more persuasive
- Improving your search rankings and increasing visibility
- Properly communicating your messaging
These should be more than enough to persuade you to improve your website. You’ll need to know exactly how to do that, which can often be complicated. SEO and CRO can be great strategies to use, but there are more than a few other steps you can take on top of that.
Five of these should have more of an impact than you’d think.
Improve Your Website: 5 Practical Steps
1. Feature Your Contact Information
You’ll want customers to trust you as early as possible. It helps with selling to them, and you mightn’t be able to make a sale without it. That’s relatively easy to do in-person, but it’s often a lot more complicated online. With new customers, you’ll have to go out of your way to develop this trust.
While there are multiple ways you can do this, one of the most effective is to prominently feature your contact information. When potential customers know they can contact you quickly and easily if things go wrong, they’ll be more likely to buy from you. Make sure this information is displayed on every page.
2. Don’t Overlook Mobile Devices
When most people create websites, they do it on a desktop computer or a laptop. It’s a lot easier to do it here than on a mobile device, and it often takes less time. While there’s nothing inherently wrong with this, you’ll need to keep in mind how popular mobile devices are for browsing.
Most of your potential customers could visit your website through a smartphone or similar device. Make sure it actually looks nice for them when they visit. Thankfully, most website builders let you see how your website looks on a mobile device. If there are any issues with this, make sure they’re addressed as quickly as possible.
3. Make It Accessible
Accessibility is an often overlooked part of designing and improving a website. Optimizing for mobile devices is a great example of this, but it’s far from all you’ll need to do. There’s PDF accessibility to worry about, and much more. Focus on these from the start so you can make sure anyone can use your website.
There are plenty of resources out there that you can use to help. Potential customers could have vision or hearing conditions that make using some websites almost impossible. Design with them in mind, and you’ll improve your website more than you’d think. Since there are some legal requirements with this, you’ve no reason not to focus on it.
4. Optimize The Page Speed
Nobody wants to wait too long for something, and that’s especially true when it comes to websites. If it takes too long for a page to load, then potential customers are just going to click away from it. They’ll usually end up going to a competitor’s website instead, and you’ll lose out on a sale.
Thankfully, this should be too complicated to address. There are more than a few tools you can use to improve your page speed, and many of these offer specific recommendations on what you should do. Smaller image sizes, using few plugins, and similar steps can all be some of the more notable of these.
5. Update The Content Regularly
Your content plays a large role in how well you rank on search engines. It’s also a major tool in persuading potential customers to buy from you. You’ll only see these benefits when your content is top-quality, though. Spend time and effort making sure that’s the case. That doesn’t mean you’re done once you do, though.
It’s always worth updating your content regularly. You wouldn’t want to feature out-of-date information that could confuse and irritate your customers, after all. If you have a sale in January, for example, there’s no point in having information about it still up in February and March. Update your content regularly so all of the information is accurate.
Improve Your Website: Wrapping Up
You’ll need to improve your website if you actually want to see results with it. Multiple strategies help with that, with some being more effective than others. Then there are the various steps you can take to help with these.
You’ll optimize your website in no time, and you should start getting more visitors, and even sales. It’ll end up working for you more than you’d think. Since your website is a cornerstone for your overall marketing, you’ve no reason not to put the work into it.