New Chief Marketing Officer Joins The Connected Pet Company

Stephanie N. Blahut joins The Connected Pet Company, LLC as Chief Marketing Officer—bringing digital customer acquisition and insurtech startup expertise together to improve the pet insurance customer journey.

PHOENIX, March 23, 2023 /PRNewswire-PRWeb/ — The Connected Pet Company, LLC, parent company of pet insurance brands Toto Pet Insurance and Felix Cat Insurance, welcomes Stephanie N. Blahut as Chief Marketing Officer. Blahut brings tested expertise in digital customer acquisition for startup and growth-stage insurance businesses.

“Stephanie brings to our team incredible digital sales and marketing expertise combined with deep skills in marketing technology and web development,” said Rick Faucher, CEO and co-founder of The Connected Pet Company. He added, “In particular, her proven past experience in the pet insurance industry will aid us in improving and scaling our digital distribution model to serve a growing book of business.”

“I’m elated to join The Connected Pet Company—as Rick and team have worked diligently to launch two smart pet insurance brands in Felix and Toto, along with the aggregator Shop Pet Insurance,” said Blahut. “I look forward to rolling up my sleeves to help improve the digital conversation and experience for pet parents seeking valuable coverage.”

In 2015, Blahut joined insurtech Figo Pet Insurance as the director of digital marketing and marketing technology. There she spent five years building and optimizing the digital, direct-to-consumer acquisition strategy, as well as managing content marketing and related digital channels. Figo was acquired by JAB Holding Company in October 2021.

Most recently, in 2020, Blahut co-founded B2Z Insurance Inc., a digital-first, insurance startup serving small business owners. As CMO, she developed the go-to-market strategy—while launching their brand, initial website and supporting digital channels—all with an eye toward optimizing the digital customer experience. B2Z was acquired by fintech leader Acrisure, LLC in September 2022.

Blahut holds a Master of Business Administration and a Bachelor of Arts, both from Penn State University, and is a current member of the American Marketing Association. Additionally, she has worked with other technology startups as a business mentor through 1871, the Chicago-based startup technology incubator.

“The pet insurance landscape has changed significantly since my time at Figo, but the industry mission remains constant: Increasing the accessibility of pet insurance to support pet parents in making medical decisions that are therapeutic in nature, rather than financially motivated.”


The Connected Pet Company, LLC (TCPC) began in 2020 as a multiline pet marketing agency rooted in pet health insurance through operations of its brands Felix Cat Insurance and Toto Pet Insurance. TCPC also operates Shop Pet Insurance, a lead generation and brokerage business promoting leading pet insurance brands through a level-playing platform that allows consumers to review and comparison shop for the pet health insurance plan best suited for their needs. Felix Cat Insurance and Toto Pet Insurance policies are underwritten by Independence American Insurance Company.

Pull Quote

“The pet insurance industry mission remains constant: Increasing the accessibility of pet insurance to support pet paren

Media Contact

Stephanie N Blahut, The Connected Pet Company, 1 866-335-4909,


SOURCE The Connected Pet Company

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