The best gift ideas for kids in the UK

This content originally appeared on Mashable for a U.S. audience and has been adapted for the U.K. audience.

Finding the perfect gift for a kid requires attention to detail — and an ear for their reactions to various toy adverts.

Kids can be particular. The things kids like change not just with age, but also with evolving trends from TV shows and new technology… and TikTok. If parents are lucky enough, their kid will provide a long list of the precise items they’d like as gifts — but sometimes, it can be as much of a lucky dip as gifting to someone else’s child.

Instead of buying yet another gift card or random stuffed animal, here are some tips on how to gift to children of all ages.

What should you buy for a toddler?

Everyone is familiar with the “terrible twos” rep that the not-a-baby-but-not-yet-an-independent-kid stage of development gets. At this age, kids are bouncing constantly between the desire to explore on their own and the reliance on parents for most basic needs like eating, getting dressed, or going to the bathroom. That’s a lot of frustrating emotions to go through in a day. Kitchen play sets, toys that involve different motor skills, and anything with music are gifts that aren’t just distractions, but gifts that let the toddler feel in charge without too much assistance from a parent.

What should you get for primary school kids?

Potentially a more daunting phase than the terrible twos: the one where the pressure to be cool is relentless. This is that age. Though “cool” can lend itself to multiple interpretations, gifts that contribute to a kid’s evolving critical thinking skills and sense of independence, responsibility, and style are all smart ideas. These could be anything from STEM toys to beginner’s makeup tools to a fitness tracker or a pretend pet that encourages routine-making. Anything that involves an app or a tablet is also a guaranteed win.

What should you buy for teenagers?

Finding a gift that a teenager will think is cool (and that will be on-trend for longer than a few months) might be some of the trickiest shopping you’ll do all year. They’ll probably offer up a few suggestions, but if you’re going the surprise route, remember that they care about brands. Thanks to social media influencers promoting products directly to teens on Instagram, Gen Z kids are loyal to very specific brands of tech, accessories, and even water bottles.

These are the best gifts for kids of all ages in 2022.

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