NBC News reports:
Facebook, once the go-to social media platform for many, has plummeted in popularity among younger users, according to a new Pew Research Center survey…. The share of 13- to 17-year-olds who said they use Facebook dropped from 71% in the 2015 study to 32% today, Pew found.
As Facebook’s popularity sinks, YouTube has become the dominating platform among teens, who are also using social media apps like TikTok, Snapchat and [Meta-owned] Instagram… While Facebook still beats out Twitter among Gen Z teens, Snapchat and Instagram have dwarfed its popularity. Sixty-two percent of teens use Instagram and 59% use Snapchat, according to Pew. TikTok also beats Facebook in popularity, with 67% of respondents saying they use the short-form video app, Pew reported….
The most popular platform among 13- to 17-year-olds is YouTube, which is used by 95% of teens, the research found.
There’s an interesting graph showing trends in Pew’s announcement. It’s handy way to visualize that over the last seven years usage has dropped for Facebook, Twitter, and Tumbler — while usage increased for Instagram and Snapchat.
But YouTube hovers above them all with 95% usage.