Meta’s NFT expansion begins with Instagram NFT integration

Mark Zuckerberg’s company, Meta, has begun its non-fungible token expansion across 100 countries in the Americas, Asia-Pacific, Middle-East, and Africa with Instagram NFT integration.

Meta, which registered a sharp loss in its Q2 earnings report, unveiled its digital asset expansion plan on May 10 this year and today’s announcement marks the beginning of the execution of the plan. Besides Instagram NFT integration, the plan also includes adding support for Coinbase Wallet and Dapper Wallet as well as the ability to post digital collectibles minted on the Flow blockchain.  

Instagram was selected as the starting point primarily because of its popularity around the world.

Posting NFTs on Instagram

Following the announcement, one simply needs to connect a digital wallet to his Instagram account to post an NFT.

Some of the third-party wallet integrations with Instagram that users will be able to link to include Rainbow, Trust Wallet, Coinbase Wallet, MetaMask, and Dapper Wallet. Supported blockchains include Flow, Ethereum, and Polygon.

Most importantly, users will not be charged anything for posting or sharing digital collectibles on Instagram.

Besides Meta, Flow, a layer-1 blockchain, enjoys several other notable partners including Animoca Brands, Warner Music, Ubisoft, National Basketball Association, Ubisoft, Ubisoft, Circle, Binance, and OpenSea.

Flow’s integration with Instagram shows Meta has a lot of confidence in the blockchain, which is a major boost for the FLOW token.

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